This six-month campaign introduced a dedicated room within Hotel Hideaway, inspired by the breathtaking beauty of Upemba National Park. Every month featured unique virtual item drops, allowing players to purchase exclusive items inspired by an eco-region within the park. A portion of these proceeds supports the park’s real-world conservation efforts, with users able to verify the impact of their items via SNI’s REAL Portal
This Hotel Hideaway collection emphasises the critical importance of collective action in addressing our planet’s rampant biodiversity loss. By seamlessly integrating entertainment, education, and conservation efforts, this collection raises awareness of the importance of biodiversity conservation while nurturing a sense of responsibility amongst players and providing a new funding stream for the Forgotten Parks Foundation.