Sovereign Nature Initiative
How it works
Successful campaigns run DEEP*
* Decentralised Ecological Economics Protocol
DEEP creates critical connections between the physical and digital worlds.
Issuing eco-linked assets
Assets, physical or digital, are linked to the eco-data. The enhanced assets are promoted and sold and the revenue achieved is funelled to the conservation organisations to support and expand their efforts.
Ingesting ecodata
Data provided by conservation organisations is cleaned, structured and aggregated through our DEEP protocol
Dynamic impact reporting
Eco-linked asset holders can verify the biodiversity impact of their individual asset and the overall collection through our REAL interface connecting the lifespan of the asset to the well-being of the planet.
We developed the DEEP protocol to gather ecological data from our biodiversity stewards and connect it to products in the digital economy; creating a sustainable and independent channel for funding.
Provable results
Rest assured your contribution is REAL through verification
With our Registry for Ecological Asset Linking (REAL) every commitment can continuously be traced and verified as it creates an experiential link that connects your customers to living proof of your biodiversity impact.
From gaming and virtual environments to loyalty collectibles and more. Activations that have a purpose, and real-life impact.
As people spend more time in the digital world, it’s critical that they are reminded of the dangers facing the physical one. Companies and organisations like yours that organically incorporate eco-data into their offerings will lead the way in creating nature-positive impact that is verifiable and measurable. All while creating deeper emotional connections with their customers.
Eco-data is rich in possibilities for any company’s campaign. Species-specific insights are collected from direct observations, evidence of their presence (e.g., droppings, tracks), and GPS-tracking devices. Wider habitat or ecosystem data is collected via top-down remote-sensing technologies like satellites, or bottom-up ground collection of soil and plant samples.
Visit our full documentation Wiki for everything you need to get started integrating our DEEP protcol into your next campaigns.
Are you interested in how our protocol works?
Documentation
A Pathway to Flipping the Economics of Ecology
Read our whitepaper: Introducing DEEP
Whitepaper